Business Owner Benefits: Who We Help

They represent insurance strategies we have implemented to help business owners protect their companies, families and long-term financial security.

A fast-growing technology company needed insurance to support its shareholder buy-sell agreement.

The planning involved multiple shareholders and a combined insurance need of approximately $39 million of life insurance.

If one of the owners passed away, the surviving shareholders needed access to sufficient funding to purchase the deceased owner’s shares from their estate. 

This would help protect the company’s ownership structure, provide fair value to the owner’s family and allow the business to continue operating.

This is more than life insurance. It is business-continuity planning.

A successful Northern Alberta family owned multiple businesses and had accumulated significant value over many years.

Their primary concern was not simply replacing income. It was ensuring their estate would have sufficient liquidity when it was needed most.

A $5-million life insurance strategy was implemented as part of their broader estate plan. Its purpose was to help address future tax liabilities, protect family wealth and reduce the possibility that business or investment assets would need to be sold at the wrong time.

For families with private corporations, commercial real estate or operating businesses, estate liquidity can become one of their most important planning considerations.

A company with multiple partners had approximately $2.5 million in business debt that needed to be protected.

If one of the partners passed away, the company would still need to operate, meet its financial obligations, support its employees and maintain the confidence of lenders, suppliers and customers.

Life insurance created a source of liquidity that could help protect the company while giving the surviving owners time and options.

We recently took over the management of a group benefits plan that required a more detailed review.

After examining the arrangement, we adjusted the advisor compensation to a more appropriate level and provided recommendations intended to modernize the plan, strengthen its overall structure, improve compliance and reduce risk to the business.

A group benefits plan should never be left on autopilot. It should be reviewed, managed and communicated properly so both the employer and its employees receive better value.

Business insurance planning should never feel transactional. You should understand the recommendations, know why they matter and have a trusted advisor responsible for keeping your plan on track.

With Fusion:

• You work directly with Brett—not a call centre or a different representative every year. 
• Your coverage is reviewed proactively—not only at renewal or when something goes wrong. 
• You work with an advisor who understands Alberta and British Columbia business owners. 
• You receive personal attention, responsive service and reliable follow-through. 
• You build a long-term advisory relationship based on trust, continuity and accountability. 

Fusion Insurance Advisory Inc.
Insurance planning for business-owner families across Alberta and British Columbia.